Lloyds Bank - 'Inside Out'

Amanda was selected for Lloyd’s Bank new advertising campaign - ‘Inside Out (Covid-19)’. The advert is by the same team who created the award-winning ‘Inside Out’ campaign for the bank in 2018.
The emotive advert sees a variety of people - friends, couples, relatives - play a game in which they ask questions to guess the mental health issue which is written on a post-it note on their foreheads. The advert explores the effect that the Covid-19 lockdown is having on people’s mental health.
Amanda and her partner, Steve Brown filmed the advert on their boat. They were sent hygenically-sealed filming equipment and collaborated with the Director, Director of Photography, Set Designer and Costume person via Zoom during the filming.
The ‘Inside Out (Covid-19)’ advert was launched on 14 May 2020
You can watch it here