Marshalls US Christmas Campaign

Marshalls retail store have chosen Amanda to be the lead in their Christmas campaign. Focusing solely on Amanda’s character the advert sees this fierce shopper celebrating smashing her Christmas shopping list! The advert involved several ‘in-camera’ special effects - meaning they all happened in real time as part of the shoot. All those moving parts plus the slick camera moves took a long time to co-ordinate so this night shoot ended up taking thirteen hours to complete. I’m sure you agree that it was well worth it!